2 Ways to Write Your Way into Prospects’ Minds
One of the biggest challenges you face when writing marketing copy is trying to break through the clutter already crammed your prospects’ minds. At any time, you’re competing against thousands of...
View ArticleA Shortcut for Eliminating Uncertainty and Building Trust with Your Prospects
Think back to the last time you made a major purchase. Maybe you bought a new flat-screen TV … a custom-tailored suit … or possibly the latest iPhone. Initially, you probably had some concerns. What if...
View ArticleMarketing Message: How Well Do You Know Your Prospects’ Problems?
You already understand the importance of immediately capturing attention when persuading prospects to take action on your marketing materials. After all, until you have eyeballs glued to your copy,...
View ArticleMarketing Message: The Headline Genie Who Grants Prospects’ Wishes
(If you live in the Phoenix area and would like to see how to quickly and easily attract more local leads online, be sure to read the announcement at the bottom of this post.) With proper preparation,...
View ArticleJumpstart Marketing Tip #2: Think Like a Publisher
During yesterday’s launch of my year-end marketing tips series, I gave you several ideas for monitoring the media and explained how I recently secured a 950-word feature in In Business Magazine. In...
View ArticleTrust: The Diminishing Desire Your Prospects Crave
I may get a little heat for this … But sometimes a step up on the soapbox is needed to prevent a problem from spreading. Listen, as you know, trust has always been critical to business success....
View ArticleHow to Set Up Automated Marketing Funnels That Capture Leads and Drive Sales
You may remember I recently shared a post titled The Routine Shared My Today’s Most Successful Marketers. Well, shortly after the article hit email inboxes, I received the following reply from my...
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